Novaico is a special project for us. We wanted to create a branch of Lobovo to specifically handle digital marketing projects. Its main services being social media management, content marketing, SEO and user experience consultation.
Essentials of Creation
Essentials of Creation
At first we experimented with the idea of making a subsidiary name and brand to Lobovo, as a sort of branch. However we decided it was best to come up with an original brand look and name.
The inspiration formed around the principal elements of visual design. We wanted to convey the concept of marketing through elementary shapes such as lines, geometric shapes or different paint strokes, etc.
Eventually we experimented with using a square, a circle and square with rounded sides instead of rounded corners to add a little novelty and originality to the logo. Then we played around with different color palettes and the position of the shapes until we landed on our final logo.
Once the brand was created we had to decide on a direction to take for the website. How would we sell the brand? What did we want to show customers? How would we structure it?
After a bit of wireframing we decided on a banner, a section detailing the services Novaico would provide, and a third section with a table of pricing packages.
In order to show potential customers that Novaico is a capable marketing agency we needed to employ a two-part strategy. One part was the showcasing of our visual communication prowess. This is showcased through our banner depicting different instances of art and other visual media such as informative, persuasive or promotional pieces.
The other part was communicating our services and the marketing concepts needed to explain said services as simply and effectively as possible. We decided to achieve this with a simple infographic about the concept of conversion as understood in marketing. This infographic would be pointed to and therefore linked to the services we provide and their explanation boxes. In this way we would reinforce the conversion of audience to customer as the central goal of Novaico's marketing strategy.
Another part of the visual prowess that we wanted to display is the social media profile of Novaico. We wanted to let creativity flow and create a few series of ads centered around different themes, all speaking to our target audience.
Another type of post we created were content posts about marketing just as we would post for a client page about their respective field.
The end result is a website that conveys an atmosphere of an agency with a lot of potential. Novaico has a memorable and original brand look while at the same time being minimalistic. This simplicity combined with a distinctive aesthetic stands out from a lot of digital marketing agencies out there. We are proud of our sister agency, Novaico. Visit the page for more info on its services.